Getting Started with Influencer Marketing

                    

On this three day course you will learn how to devise creative strategy, expertly identify influencers, analyse data, set KPI's and build long-term relationships with relevant influencers.

Working to answer a real brief, with an active industry practitioner, by the end of the three days you will be comfortable approaching or elevating your influencer marketing projects. 

                    

The ‘Getting Started with Influencer Marketing’ three day workshop will provide an introduction to all key elements needed in order to develop an effective strategy and drive results for your brand, product or service.

                    

Day 1
10:00-10:30 - Introductions
10:30-11:30 - Introduction to Influencer Marketing
11:30-11:45 - Coffee Break
11:45-12:30 - How to Approach Influencer Strategy - Defining Objectives & Parameters
12:30-13:30 - Lunch
13:30-15:00 - Identifying Relevant Insights Needed to Inform an Effective Strategy
15:00-15:15 - Coffee Break
15:15-16:45 - Developing a Bespoke Influencer Strategy & Structuring a Campaign
16:45-17:00 - Q&A from the Day & Wrap-up

Day 2
10:00-11:30 - How do Expertly Identify Influencers - A data led 3 step approach
11:30-11:45 - Coffee Break
11:45-12:30 - Working with Influencers - Outreach, Negotiation, Contracting & Payment Schedules
12:30-13:30 - Lunch
13.30-14.15 - Rules for Declaring Partnerships
14.15-15:00 - Managing Relationships - Building Rapport, Briefing, Scheduling Content, Approval Processes & Tips for maximising your campaign
15:00-15:15 - Coffee Break
15:15-16:45 - Campaign Project Management
16:45-17:00 - Q&A from the Day & Wrap-up

Day 3
10:00-11:30 - How to Measure Campaign Success
11:30-11:45 - Coffee Break
11:45-12:30 - Showcase of Best Practice Influencer Marketing Strategies
12:30-13:30 - Lunch
13.30-14.15 - Review of Campaign Management Options - Platforms vs Agencies vs In-house
14.15-15:00 - Future Trends Within the Influencer Marketing Industry
15:00-15:15 - Coffee Break
15:15-16:45 - Afternoon Tea and Q&A with an Influencer
16:45-17:00 - Final Q&A & Wrap-up

 

About Experience Haus

Experience Haus offers practitioner led training  covering an abundance of different digital expertise. We seek to provide valuable cost-effective education to cater for those wanting to learn more at an affordable price in this expensive climate.

Our wealth of creative workshops and courses aims to connect professionals with practitioners in the industry culminating our philosophy: learn by doing. The company’s offering of events, part-time courses and hands-on workshops intends to bridge the gap between economical and accessible learning.

Classes and workshops are held in our studio in the Old Street area of London.

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Who is this course for?

We welcome anyone working in the PR, Marketing, Communication and Digital industries - no prior experience of working with influencers is necessary.

This course is designed to help brands and agencies from all sectors, looking to learn more about influencer marketing, understand how to develop strategic and effective influencer campaigns, and stay ahead of industry trends.

Who is the instructor?

Rachel Clay is a luxury brand influencer marketing specialist who has led and developed successful influencer campaigns for many leading luxury brands. Rachel has considerable experience in luxury digital communication strategy having joined the Richemont Group in 2010 where she stayed for 5 years, working in both London & Paris to drive forward digital PR across all brands within the Richemont group.

Rachel is passionate about creating innovative and effective influencer strategies, and understands how to maintain luxury brand positioning, retain exclusivity and target relevant, sometimes niche audiences. She is a creative, out-of-the-box forward thinker who understands innately the sensitivities of working with luxury brands.

Rachel joins Matter of Form following a 2 year stint at a specialist luxury brand influencer marketing agency to lead their influencer marketing division.

Upcoming course dates

Wednesday 21st November, 2018 – Friday 23rd November, 2018

Book your ticket

Monday 10th December, 2018 – Wednesday 12th December, 2018

Book your ticket

Course fees

The course costs £795 + VAT per student.

Limited early bird tickets for each course are available at £695 + VAT per student.

Classes are limited to 10 students maximum.

Location

The course takes place in our studio in Shoreditch, London.

Experience Haus
Unit 4 - Galaxy House
32 Leonard Street
London
EC2A 4LZ
United Kingdom

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Course instructor Rachel Clay is a luxury brand influencer marketing specialist who has led and developed successful influencer campaigns for many leading luxury brands.