Learn how to work with stakeholders, decide on the best platform to use,
understand costs and benefits, set KPI’s, work through data and more.
The eCommerce Masterclass will provide you with key skills and understandings of everything needed in order to develop an effective strategy, delivery and results from your new eCommerce implementation.
Some of the questions and topics that will covered include:
- Conversation optimisation strategies
- Platform selection - what are some of the popular platforms and which platform should I choose?
- Traffic generation strategies
- Managing digital projects
- How to get your data right? What is data, what can I do with it, and why is it important?
- Specific training around set up and configuration of e-commerce platforms
- Basics of digital marketing and SEO
- Managing orders and inventory
- What key metrics should I use to measure performance and how you get them?
- Improving customer engagement and loyalty
Learn by Doing
We’ll cover the concepts, but also demonstrate the exercises and methods that are used daily to push products forward and make sure they’ll succeed and stand out. Attendees will enjoy a mix of lectures and workshop time, where they will get to practice these methods and then apply them right away.
You will leave the workshop comfortable approaching or elevating your current and future eCommerce implementations as well as a customer segmentation methodology, beginnings of a data schema, marketing and content strategy, and platforms/tools you can use to measure performance.
In order to encourage discussion and collaboration we limit our class sizes to 8 students.
Who is this course for?
The course is perfect for anyone who is looking to add an understanding of the eCommerce process to their current skillset.
Previous students include user experience designers, account managers, front-end developers, graphic designers and brand consultants.
Although there are no pre-requisites to take the course, having a keen interest in website build and development definitely helps. There is no need to have any knowledge of particular software as you will be taught everything along the way.
Who is the instructor?
Justin Biddle has 20 years’ experience in online retail and digital media has delivered results for clients as diverse as Astley Clarke, BSkyB, CNBC, The Dorchester Group, Disney,Domino’s Pizza, eBookers, Start-rite Shoes, Teachers’ TV, Valentino, and WH Smith.
He was the Managing Director and founder of a well respected retail focused digital technology business and holds an MBA from Imperial College.
Upcoming course dates
January 24th, 2019 - January 25th, 2019 (Two day course)
Classes are held each day, 10:00am - 5:00pm
The course costs £450.00 + VAT per student.
Classes are limited to 8 students maximum.