eCommerce Masterclass – 10 weeks part-time or 1 week intensive

A little bit about Experience Haus

Aside from like-minded people and a great sense of community, our partnership with various co-working spaces around London provides a pool of local startups who are keen to work with upcoming talent. Our product design course is unique in that it pairs students with live client projects to apply learnings in a real world context, and help make a genuine impact.

What will you learn?

The ‘Getting Started with eCommerce‘ masterclass will provide you with key skills and understandings of everything needed in order to develop an effective strategy, delivery and results from your new eCommerce implementation. Some of the questions and topics that will covered include:

  • Stakeholder management
  • What are some of the popular platforms and which platform should I choose?
  • How much is this going to cost?
  • Omnichannel vs Multichannel
  • Partnering with an agency
  • Minimum viable product & scalability
  • Categories, products and navigation
  • Search functionality
  • Whats data, what can I do with it, and why is it important?
  • Preparing and sending important emails at various stages
  • A brief look at integrations with other platforms, plugins and widgets
  • How to plan for resources internally – who will you need moving forward?

Throughout a mix of tutorials, practical activities and group session work you will learn how to work with stakeholders, decide on the best platform to use, understand costs and benefits, set KPI’s, work through data and more.

The course will be led by four active industry practitioners. By the end of the course you will be comfortable approaching or elevating your current and future eCommerce implementations.

Topics Covered

  • What does success look like?
  • Stakeholder Management
  • Partnering with an agency
  • KPIs/Reporting
  • Omni-channel vs Multi-channel
  • Customer Segmentation
  • Choosing a Platform
  • Cost Benefit Analysis
  • MVP/Scalability
  • Integrations
  • Merchandising
  • Marketing
  • Warehousing
  • Inventory Management
  • Data (Products and Customers)
  • Categories/Navigation/Search
  • Resourcing
  • SEO
  • Paid Marketing (PPC/Adwords/PLAs)
  • International Growth
Upcoming Course Dates

Wednesday January 9th, 2019 – Wednesday, March 13th, 2019

Monday, January 14th, 2019 – Friday, January 18th, 2019
(One week intensive study)

Monday, February 18th, 2019 – Friday, February 22nd, 2019
(One week intensive study)

We limit each class to 10 students.

Class Times

18:30 – 21:30

For the intensive one week courses you are in class Monday to Friday, 10am to 5pm.


Liz Falconer

Justin Biddle

Emma Forward

Gabrielle Hase


Location: Experience Haus at the Matter Of Form Offices – Unit 4 Galaxy House, 32 Leonard Street, Old Street, London, EC2A 4LZ. If using Old Street station, please take Subway 2 and then we are just a 2 minute walk from there.

Course fees and class sizes

The course cost is £2,000 + VAT per student. To ensure the quality of education, and maximise contact hours, we cap class sizes at 8 students.

A £200.00 deposit reserves a space on the course, with the remaining course fees paid in equal three instalments once the course starts.

Need more information or want a copy of our course syllabus? Get In Touch