Getting Started with Influencer Marketing
On this one day course you will learn how to devise creative strategy, expertly identify influencers, analyse data, set KPI's and build long-term relationships with relevant influencers.
The ‘Getting Started with Influencer Marketing’ one day workshop will provide an introduction to all key elements needed in order to develop an effective strategy and drive results for your brand, product or service.
09:30 - 10:00: Introduction
10:00 - 10.30: Introduction to Influencer Marketing
10:30 - 11:15: How to Approach Influencer Strategy - Defining Objectives & Parameters
11:15 - 11:30: Coffee Break
11:30 - 12:15: Identifying Relevant Insights Needed to Inform Strategy
12:15 - 13:00: Developing a Bespoke Influencer Strategy
13:00 - 14:00: Lunch
14:00 - 14:45: How to Expertly Identify Influencers
14:45 - 15:30: How to Measure Campaign Success
15:30 - 15:45: Coffee Break
15:45 - 16:30: Best Practice Showcase & Future Trend Predictions
16:30 - 17:30: Q&A with an influencer
About Experience Haus
Experience Haus offers practitioner led training covering an abundance of different digital expertise. We seek to provide valuable cost-effective education to cater for those wanting to learn more at an affordable price in this expensive climate.
Our wealth of creative workshops and courses aims to connect professionals with practitioners in the industry culminating our philosophy: learn by doing. The company’s offering of events, part-time courses and hands-on workshops intends to bridge the gap between economical and accessible learning.
Classes and workshops are held in our studio in the Old Street area of London.
Who is this course for?
We welcome anyone working in the PR, Marketing, Communication and Digital industries - no prior experience of working with influencers is necessary.
This course is designed to help brands and agencies from all sectors, looking to learn more about influencer marketing, understand how to develop strategic and effective influencer campaigns, and stay ahead of industry trends.
Who is the instructor?
Rachel Clay is a luxury brand influencer marketing specialist who has led and developed successful influencer campaigns for many leading luxury brands. Rachel has considerable experience in luxury digital communication strategy having joined the Richemont Group in 2010 where she stayed for 5 years, working in both London & Paris to drive forward digital PR across all brands within the Richemont group.
Rachel is passionate about creating innovative and effective influencer strategies, and understands how to maintain luxury brand positioning, retain exclusivity and target relevant, sometimes niche audiences. She is a creative, out-of-the-box forward thinker who understands innately the sensitivities of working with luxury brands.
Rachel joins Matter of Form following a 2 year stint at a specialist luxury brand influencer marketing agency to lead their influencer marketing division.
The course costs £175 + VAT per student.
Limited early bird tickets for each course are often available.
Classes are limited to 10 students maximum.